I didn't grow up expecting to work in sport, but somewhere along the way, I unexpectedly fell in love with the business behind it. What started as a general interest quickly became something much more focused. I became drawn to the strategy, the partnerships, the creativity, and the decisions that shape what people see on and off the pitch.

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Through studying marketing and gaining practical experience, I’ve started to understand just how competitive and fast-paced the sports industry really is. It’s not just about passion, it’s about positioning yourself, building visibility, and actively creating opportunities. That’s especially important when trying to break into a space that can feel difficult to access.

 

Breaking the Sidelines was created as a result of that realisation. It’s a platform where I document my journey, what I’m learning, the steps I’m taking, and how I’m developing both personally and professionally. It reflects not only where I am now, but where I’m aiming to be.

 

More than anything, this space is about showing that building a career in sport isn’t accidental. It comes from being intentional, consistent, and confident enough to put yourself out there.

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