Empowering women in football • Professional sports marketing insights • Breaking the sidelines • Empowering women in football • Professional sports marketing insights • Breaking the sidelines •
START BUILDING YOUR PLACE IN SPORTS BUSINESS
Explore role insights, practical guidance and career support designed to help women enter sports marketing, partnerships and behind-the-scenes sport careers with more confidence, clarity and direction.
Many people love sport, but do not always know what roles exist behind the scenes. The business side of sport includes marketing, partnerships, sponsorship, media, events, fan engagement and commercial roles. This hub is designed to make those pathways easier to understand, especially for women at the beginning of their career journey.
Not sure where to start?
Promoting clubs, campaigns and fan experiences through a creative strategy, content and audience engagement
sports marketing
Sport is more than what happens on the pitch. Explore the behind-the-scenes roles that shape campaigns, partnerships, events, media and fan experiences.
career pathways in sport
media and communications
Creating content, telling stories and shaping how sport organisations connect with fans, partners and the public.
partnerships and sponsorship
Building relationships between sport organisations and brands through activations, match day experiences and commercial opportunities
commercial and fan engagement
Creating value through ticketing, memberships, fan relationships, campaigns and revenue opportunities.
events and matchday experience
Planning and delivering events, fan activities, partner experiences and memorable match day moments.